Case Study: Lidl Romania engages children in road safety with 7Code’s gamified web app

Lidl launches children’s road-safety web app in 6 months with 7code

Lidl Romania, in partnership with the Romanian Police, faced the challenge of making its annual children's road-safety education program genuinely engaging for a young audience without compromising the seriousness of its message. The retailer needed a safe, accessible, and educational web app that would hold children's attention. 7code was enlisted to design and build this AI-Native Product Engineering solution.

7code developed a gamified web app using React and Nest.js, which featured a public landing experience and an authenticated space for kids and parents. The solution included episodes, levels, video lessons, and a points-based engine to reward progress. The project was delivered end-to-end by 7code in six months, resulting in an inclusive, WCAG-aligned platform that successfully educates children on road safety.

Lidl