Case Study: Institute of Directors engages business leaders with Director magazine by 7C3

IoD reaches 55,000 business leaders and generates c£800,000 with 7C3

The Institute of Directors (IoD), an organization supporting UK business leaders, faced the challenge of building sustained engagement with its hard-to-reach, discerning audience and establishing itself as a trusted source of information. To address this, they partnered with the content marketing agency 7C3.

7C3 implemented a comprehensive content strategy centered on the creation of a premium bi-monthly publication, Director magazine, and an online platform. This solution showcased the IoD's thought leadership and was distributed to over 55,000 members. The initiative was highly successful, generating approximately £800,000 in revenue from commercial advertising and significantly helping to attract and retain membership.

Institute of Directors (IoD)