Case Study: Betway boosts social engagement and followers with 7C3 content marketing

Betway grows followers 75.1% with 7C3

7C3 was hired by the sports betting platform Betway to help the brand stand out and grow its audience in the highly competitive online sports betting sector. The challenge was to create engaging video and social content that would cut through a sports-saturated environment and differentiate Betway from its major global rivals.

The agency 7C3 developed a series of conceptual video and social content campaigns, starting with the "Cheltenham Everywhere" film and later content for the "Your Rewards Every Week" campaign. As Betway's social agency, 7C3 evolved the brand's overall social presence. The results included the Cheltenham film becoming Betway's most-watched long-form video on YouTube with over 300,000 views. Under 7C3's management, Betway's social channels saw a 4.8% rise in impressions, an 8.9% increase in engagements, and a 75.1% surge in followers over nine months.

Betway