Case Study: THREAD scales North America operations and cuts logistics costs with 7bridges

How to Scale Operations and Expand a Distribution Network From Europe to North America

THREAD, the UK-based online fashion retailer, needed a fast and low-risk way to expand from Europe into the USA and Canada. To support that move, it used 7bridges’ smart logistics platform to connect into an existing distribution network without the usual time and effort of building new carrier relationships.

With 7bridges, THREAD launched UK-to-North America distribution in 30 days and brought a new US warehouse on-stream in just 7 days. The platform handled outbound and return traffic, customs paperwork, real-time tracking, carrier selection, and performance analysis, helping THREAD cut total logistics costs by 50% to 60% while scaling operations across markets.

THREAD

Ben Laird

Head of Operations