Case Study: Trym achieves $1.5M ARR growth with 7 Rays Marketing

Trym grows from $25K to $1.5M ARR with 7 Rays Marketing

Trym, a cannabis cultivation software company, faced the challenge of building a marketing function entirely from scratch. With only $25K in ARR, they had no positioning, no effective website, and no pipeline generation strategy, all while operating in a highly regulated industry with limited advertising channels. They engaged 7 Rays Marketing to serve as their first marketing hire and build a full-funnel program.

7 Rays Marketing built the entire marketing function for Trym from the ground up. This included developing new positioning and messaging, a new website, targeted content, and demand generation programs tailored to the constraints of the cannabis industry. The results were significant, with Trym's ARR growing from $25K to $1.5 million, driven by a fully built marketing function.

Trym