Case Study: inDinero achieves 6× pipeline growth and 32% lower CAC with 7 Rays Marketing

inDinero grows marketing-sourced pipeline 6x and cuts CAC 32% with 7 Rays Marketing

inDinero, a financial services and accounting SaaS company, was facing inconsistent pipeline growth and murky marketing attribution. Their spending was spread across channels with no clear way to measure ROI, and only 18% of their marketing qualified leads were converting. They engaged 7 Rays Marketing for senior marketing leadership and a full-funnel demand generation program.

7 Rays Marketing first implemented robust attribution modeling and lead scoring to identify what was actually working. They then ruthlessly reallocated the budget, killing underperforming channels and doubling down on high-converting paid media and an enterprise ABM program. This data-driven approach resulted in a 6x growth in marketing-sourced pipeline and a 32% reduction in customer acquisition cost over 18 months.

inDinero