Case Study: The Core Place builds a stronger, more versatile brand with 7 Layer Studio

The Core Place unveils a refreshed brand with 7 Layer Studio, boosting client reception

The Core Place, a Pilates studio in Maplewood, NJ, approached 7 Layer Studio with the challenge of redefining its community presence. Founders Claudia and Felix needed a new visual identity and brand voice that captured their studio's strength and precision while making clients feel supported, moving away from the intimidating exclusivity often associated with boutique fitness.

7 Layer Studio developed a friendly yet expert brand identity, designing a dynamic logo and iconography that reflected the studio's mindful precision. The solution included a full visual identity, messaging, tagline, and website design. The new look was very well received by both existing and new clients, successfully creating a consistent and cohesive message across all marketing strategies for The Core Place.

The Core Place