Case Study: South Orange Public Library rallies the community with a revitalization campaign by 7 Layer Studio

South Orange Public Library revitalizes two buildings with 7 Layer Studio

The South Orange Public Library needed to rally its community and potential donors around its Building Connections Campaign, a project to revitalize and expand the library. With architectural plans still in progress, their key challenge was to visually demonstrate the project's impact without any final renderings or photos. They approached 7 Layer Studio for a campaign design to meet this need.

7 Layer Studio developed a bold and motivating visual identity using impactful messaging and a confident use of color. The solution used people-focused photography from the existing library, framed by oversized shapes from the brand mark and layered with bold typography. This created an energetic campaign that successfully positioned the library as the vibrant centerpiece of the community, visually conveying the project's impact without the need for final architectural visuals.

South Orange Public Library