Case Study: Neighbors Wine Shop creates a bright, modern brand identity with 7 Layer Studio

Neighbors Wine Shop elevates brand identity with 7 Layer Studio

Neighbors Wine Shop, a husband-and-wife owned wine shop, wanted a new brand identity to build a community of curious drinkers and rise above old conventions. They partnered with 7 Layer Studio for a comprehensive visual and verbal identity system to help them achieve this vision.

7 Layer Studio developed a brand that combines classic occult symbols with a firefly motif, representing sustainable farming. The solution included a contrasting color palette of warm earth tones and bright neons, alongside a playfully cryptic tone of voice. This created a modern and mysterious identity designed to elicit delight and keep customers returning, effectively weaving them into the story from the soil to the glass.

Neighbors Wine Shop