Case Study: Idea Space opens the door to a stronger brand with 7 Layer Studio

Idea Space rebrands in 10 years with 7 Layer Studio

Idea Space, an architecture and interior design firm formerly known as Studio China, faced a significant brand challenge as their original name was consistently mispronounced and failed to properly represent their creative work. They partnered with the vendor 7 Layer Studio for a comprehensive rebranding solution.

7 Layer Studio implemented a strategic naming process, rebranding the firm as Idea Space to better reflect its curious and possibility-driven approach. The vendor developed a new visual identity including a modern logo and a full website redesign, which successfully captured the creativity and functionality of the client's work. The founders reported being "beyond thrilled" with the end result, which perfectly reflected their brand aspirations and helped them align with their target clientele.

Idea Space