Case Study: Beth Palmisano achieves a modern, approachable acupuncture brand with 7 Layer Studio

Beth Palmisano transforms her acupuncture brand with 7 Layer Studio in 1 modern visual identity

Beth Palmisano, MD, LAc, a physician acupuncturist, needed a visual identity from 7 Layer Studio to capture her modern, holistic approach that combines Western and Eastern medicine. Her challenge was to develop a brand that balanced professionalism with compassion to reflect her unique practice.

7 Layer Studio developed a complete visual identity featuring soft, botanical illustrations and an earthy color palette. The solution included a logo suite, art direction, and an uncluttered website designed through user flow wireframes, resulting in an upscale yet approachable brand. The vendor carried this new identity into her website and social media direction to thoughtfully serve both the client's goals and the user's experience.

Beth Palmisano, MD, LAc