Case Study: Alex Carter builds a bold, approachable personal brand with 7 Layer Studio

Alex Carter builds a brand that wowed her with 7 Layer Studio

Alex Carter, a bestselling author and expert trainer on negotiation, needed a visual identity to match her inspiring voice and growing influence from Fortune 500 boardrooms to the United Nations. She partnered with 7 Layer Studio to build a brand that could flex with her dynamic presence and demystify the art of negotiation.

7 Layer Studio created a brand system with a sharp typeface and energizing color palette that balanced confidence with approachability. They carried this visual identity through to a website design and a suite of collateral materials, providing Alex with a complete toolkit to showcase her powerful voice. The client was thrilled with the result, calling the collaboration a "dream" and the final brand "amazing" and totally true to who she is.

Alex Carter