Case Study: Université de Saint-Boniface strengthens its brand and communications with 6P Marketing

Université de Saint-Boniface refreshes its brand with 6P Marketing over 15 years

Université de Saint-Boniface (USB), Manitoba's only French-language university, faced the challenge of refreshing its image and strengthening its brand presence as it transitioned to a full-fledged university and launched a major fundraising campaign. To meet this challenge, they partnered with their long-standing agency of record, 6P Marketing, for brand redevelopment services.

6P Marketing implemented a comprehensive solution that included redeveloping the university's primary logo, logo system, and supporting brand assets through extensive stakeholder consultation. This new branding was successfully unveiled and applied consistently across fundraising campaigns, recruitment materials, and digital platforms. The long-term partnership with 6P Marketing provided USB with a strong foundation, enabling its internal Communications Office to reinforce the messaging and visual identity for ongoing success.

Université de Saint-Boniface