Case Study: St. Boniface Hospital builds a more compassionate, inspiring brand with 6P Marketing

St. Boniface Hospital inspires 4,000+ employees with 6P Marketing

St. Boniface Hospital, a long-standing healthcare institution, faced the challenge of a brand that no longer resonated with its staff or patients. The hospital needed to positively impact its employees, better manage patient expectations, and increase financial support. 6P Marketing was engaged to address this sensitive timing issue, requiring internal changes to be evident before the new brand launch.

6P Marketing developed a four-phase brand strategy to reposition the hospital by highlighting the compassion and emotion its employees exhibit daily. The solution incorporated more imagery conveying care, competence, and confidence into the brand assets. The outcome was an inspirational new brand strategy and creative execution that maintained the institution's core identity, as praised by the hospital's CEO for feeling authentic to who they are and aspire to be.

St. Boniface Hospital