Case Study: Canadian Canola Growers Association boosts Advance Payments Program awareness with 6P Marketing’s Influencer Package

Canadian Canola Growers Association drives 10% new customers with 6P Marketing

The Canadian Canola Growers Association (CCGA) sought to increase awareness of its Advance Payments Program (APP) among farmers by leveraging key influencers in the agriculture community. Their challenge was to expand their network of knowledgeable experts in Western Canada to recommend the program, thereby increasing farmer knowledge and driving new applications. To address this, they partnered with vendor 6P Marketing.

6P Marketing designed and deployed a unique "Influencer Package" in the form of a nostalgic red toolbox filled with branded items and informational materials. This creative solution successfully engaged the target audience, fostering conversations and equipping over 500 influencers to advocate for the APP. The campaign resulted in a measurable impact, with more than 10% of customers in the first six months being new to CCGA and several hundred past customers returning to the program after a five-year absence.

Canadian Canola Growers Association