Case Study: Association of American Medical Colleges achieves expanded global reach and student engagement with 6Connex

The AAMC’s Virtual Medical School Fair Reaches New Audiences with 6Connex

The Association of American Medical Colleges (AAMC), a nonprofit that leads academic medicine, wanted to reach more millennials and Gen Z prospective medical students and connect them with member schools without imposing travel costs. To do this, the AAMC engaged 6Connex to build a mobile-accessible, configurable virtual medical school fair with private and group chat options and robust, in-depth event metrics.

6Connex delivered a virtual event platform with individual virtual booths, public and private chat, webinar capability and real‑time reporting, enabling broader, more diverse participation. The 2018 event produced 17,000+ registrants, 9,000+ attendees, 11,000 webinar views, reach across 50 states and 52 countries, an average session time of 2 hours 15 minutes and 128,000+ resources downloaded—while giving the AAMC immediate analytics, improved attendee engagement and reliable technical support.

Association of American Medical Colleges