Case Study: SonicWall achieves 80% event cost savings and high global engagement with 6Connex

SonicWall’s Sales Kick-Off Takes a Virtual Leap with 6Connex

SonicWall, a global cyber security company, needed a more efficient, highly engaging way to run its annual Sales Kick-Off (SKO) for a worldwide sales force without the cost and logistics of an in‑person event. To meet that challenge, SonicWall turned to 6Connex and its virtual environment platform to deliver product training and interactive sessions to a dispersed audience.

Using 6Connex’s configurable virtual platform, SonicWall ran live webcasts, Q&A “Hot Topic” sessions, a resource-rich exhibit hall, an executive lounge and video wall, all accessible on desktops, tablets and smartphones and recorded for reuse. The 6Connex solution drove measurable engagement: 4,000+ webinar views, 15,000+ content item views, 7,000+ booth visits, an average attendee time of 6+ hours, and roughly 80% cost savings compared with a physical event.

SonicWall

Chris Szarlacki

Director North America Channel Marketing