Case Study: SonicWall achieves cost-effective global sales training with 6Connex virtual events

SonicWall saves 80% on virtual sales kickoff with 6Connex

SonicWall, a global cybersecurity company, faced the challenge of hosting an engaging and accessible Sales Kick-Off (SKO) event for its global team without the high costs of an in-person gathering. They turned to the 6Connex virtual environment platform for a cost-effective solution to conduct product training efficiently while generating excitement.

Using the 6Connex platform, SonicWall created a virtual SKO featuring live webcasts, Q&A sessions, and an exhibit hall with a resource library. The solution included an executive lounge for direct interaction with leadership. This approach resulted in significant engagement with over 4,000 webinar views, 15,000 content item views, and an average viewer attendance time of over six hours. Most notably, 6Connex helped SonicWall achieve 80% savings compared to a physical event.

SonicWall