Case Study: SIAA achieves membership growth and high attendee engagement with 6Connex virtual event platform

SIAA Uses 6Connex Virtual Event Platform to Drive Membership

SIAA (Strategic Insurance Agency Alliance), which represents roughly 13% of U.S. independent insurance agencies, needed to turn its first large-scale conference, IA Evolve, into a virtual experience that felt like an in-person event. With no prior virtual-event experience, SIAA sought a partner that could deliver features such as custom branding, real-time Q&As, interactive workshops, live chats, panel discussions, networking lounges, exhibitor booths, broadcast messages, single sign-on, and strong professional services.

SIAA selected the 6Connex virtual event platform and relied on 6Connex’s project management and event-build support to streamline session flow, pre-schedule broadcast messages, and coach exhibitors. The event drew more than 2,300 registrants with about 1,300 concurrent attendees, generated new prospects, advanced existing leads, closed several new memberships, and gave all 25 exhibitors actionable booth metrics—results SIAA described as a “home run” and continues to leverage via on-demand content.

SIAA (Strategic Insurance Agency Alliance)

Lisa Grover

Vice President, Marketing