Case Study: SIAA drives membership growth with 6Connex virtual event platform

SIAA closes new memberships and reaches 13% of U.S. independent agencies with 6Connex

SIAA (Strategic Insurance Agency Alliance), an organization dedicated to supporting independent insurance agencies, needed to host its first-ever virtual event, IA Evolve. The challenge was to find a platform that could replicate an in-person experience with features like custom branding, interactive workshops, real-time Q&As, networking lounges, and exhibitor booths to effectively engage their large audience.

Using the 6Connex virtual event platform, SIAA successfully executed the digital event. The solution allowed them to target specific content to different attendees, fostering high engagement. As a result of the 6Connex event, SIAA attracted new prospects, nurtured existing ones, and ultimately closed several new agency memberships.

SIAA (Strategic Insurance Agency Alliance)