Case Study: University of Alberta International boosts global student recruitment and engagement with 6Connex virtual platform

Open the Door to Recruiting With A Virtual Open House

University of Alberta International needed a scalable way to recruit prospective students worldwide without travel costs, while providing region-specific immigration, scholarship, and program information and delivering instant responses. To meet that challenge they partnered with 6Connex and used 6Connex’s 100% virtual platform to host an online open house targeted at international applicants.

Using 6Connex, the team built virtual rooms modeled on campus and staffed them with regional experts so students could chat with immigration specialists, faculty, and recruiters and be routed to topic-specific areas. The event attracted 1,500 worldwide registrants and logged 580 attendees—surpassing their expected ~30% attendance—and enabled targeted follow-up with interested prospects, significantly extending the university’s global reach and recruitment efficiency.

University of Alberta International

Jones-Bourque

Marketing & Communications Manager