Case Study: Direct Connection Advertising & Marketing achieves enhanced virtual event engagement and streamlined event management with 6Connex

How an Agency Enhanced Success with 6Connex

Direct Connection Advertising & Marketing, a California-based advertising and marketing agency with a long history in virtual events, needed a reliable, future-proof platform to replace inconsistent tools, combat virtual fatigue, and preserve its legacy of innovative virtual engagement. They chose 6Connex for its virtual event management and event technology solutions, seeking a customizable, user-friendly system with advanced analytics and AI-driven features.

6Connex implemented a tailored solution—including partner certification, a dedicated Customer Experience Manager, customizable virtual environments, rich engagement tools (Q&A, surveys, gamification) and AI-powered content and analytics—which allowed Direct Connection Advertising & Marketing to produce standout annual and perpetual events for a global audience. The platform delivered measurable benefits (industry figures cited a 27% productivity gain and 30% cost reduction for robust event management), strong post-event survey results, and ongoing high client satisfaction, with Direct Connection praising 6Connex’s support and collaboration.

Direct Connection Advertising & Marketing

Kristen Tener

Lead Product Manager for Virtual Events