Case Study: Ringier Axel Springer scales virtual events and builds a 10,000+ engaged community with 6Connex

Eventory will be integrated with Ringier Axel Springer Polska’s CRM

Ringier Axel Springer, a leading media-technology company in Poland, faced the sudden loss of in-person events due to the pandemic and found basic webinar tools unable to deliver the interactivity and networking their customers expected. Seeking a platform that could recreate in-person engagement and feed attendee data into internal systems, they selected 6Connex and its Eventory virtual events platform.

6Connex implemented Eventory to provide event landing pages, registration, email campaigns, live polls/quizzes, general chat, feedback collection and an intuitive CMS that allowed teams to run medium-sized events without technical support. The solution enabled Ringier Axel Springer to run multiple online events per week, build a community of over 10,000 participants, and have 80–90% of event organization handled independently, while consolidating event marketing on a single platform and planning CRM integration and hybrid events with 6Connex.

Ringier Axel Springer

Ewa Hutny

Project Manager Impact Academy