Case Study: ELLEgirl Japan achieves higher audience engagement and community growth with Eventory by 6Connex

ELLEgirl Japan Takes Full Advantage of Eventory

ELLEgirl Japan needed a centralized virtual events platform to expand its ELLEgirl NextLAB online program, attract a broader audience, and drive meaningful two-way engagement. After finding that Zoom, YouTube, and social media lacked the interactive features and integrated marketing/analytics they required, ELLEgirl selected Eventory by 6Connex to meet those needs.

6Connex deployed Eventory’s virtual venue and event management tools, enabling live surveys, emoji reactions, chat interactions, and automated email campaigns and reminders, all linked to analytics. Using 6Connex, ELLEgirl ran multiple events, saw email open rates higher than expected, grew its community, and collected participant behavior data and reports that demonstrated the events’ success.

ELLEgirl

Yuko Oguri

Editor in Chief