Case Study: Destinos achieves a profitable transition to fully virtual events with 6Connex

Destinos finds great success with virtual events, continuing to give their customers exactly what they need to strive in today’s landscape

Destinos, a Mexican leader in corporate event planning with more than 35 years’ experience and historically organizing over 4,000 events a year, needed to move from semi-virtual to fully virtual events when the COVID-19 pandemic halted in‑person gatherings. Seeking an easy-to-use, mobile-accessible platform that could replace paused physical services and remain profitable, Destinos selected the 6Connex virtual conference platform and broader 6Connex virtual and hybrid event solution.

Using 6Connex, Destinos hosted more than 150 virtual events in 12 months—typical events drawing 2,000–3,000 attendees—and produced conventions with exhibit halls of 60+ sponsor booths. 6Connex’s customizable environments, analytics and reporting, and bilingual, timezone-aligned support helped Destinos deliver engaging exhibitor rooms, track attendee behavior, and convert early successes into repeat business and a profitable digital portfolio.

Destinos

Guillermo Cardenas

Director of Strategy and New Projects