Case Study: AAMC reaches more prospective medical students with 6Connex virtual event technology

Association of American Medical Colleges reaches 17,000+ registrants with 6Connex

The Association of American Medical Colleges (AAMC) sought new ways to connect its member medical schools with millennial and Gen Z applicants without the burden of travel costs. Their challenge was to create an innovative and engaging virtual fair that was accessible on mobile devices, offered private chat options, and provided in-depth metrics. To meet this need, AAMC turned to the 6Connex virtual event platform.

Using the 6Connex virtual environment, AAMC provided each school with a virtual booth to share information and resources. The platform’s key features included private chats for personal questions and robust real-time metrics. The solution delivered significant results for 6Connex's customer, including over 17,000 registrants, 9,000 attendees, and an audience reach spanning 52 countries. The event also fostered deep engagement, with attendees spending an average of 135 minutes at the fair and downloading over 128,000 resources.

Association of American Medical Colleges