Case Study: AmericanHort drives nearly 9,000 virtual attendees with 6Connex

AmericanHort drives nearly 9,000 virtual attendees with 6Connex

AmericanHort, the leading national association for the green industry, faced the challenge of translating its large annual in-person trade show, Cultivate, into an engaging virtual experience after the COVID-19 outbreak threatened to cancel the event for the first time in 90 years. The association needed to replicate the sensory impact of thousands of live plants and large exhibitor booths online. They turned to 6Connex and its virtual event platform for a solution.

The solution implemented by 6Connex included custom branding, user-friendly navigation, and features like 1:1 chats, an attendee directory, and interactive exhibitor booths. This approach successfully drove nearly 9,000 visitors to the virtual event, allowing AmericanHort to provide an exceptional experience for attendees, exhibitors, and speakers despite the travel restrictions.

AmericanHort