Case Study: Glassdoor achieves a high‑engagement, immersive virtual sales kickoff with 6Connex

6Connex Virtual Event Platform Key Ingredient for Glassdoor’s Annual Sales Kick-Off

Glassdoor, one of the world’s largest job and recruiting sites, faced the sudden need to convert its annual two-day sales kickoff for 800+ employees into a virtual event when COVID-19 prevented an in-person gathering. The Sales Enablement team required a fully branded, immersive experience with live presentations, content downloads, peer networking, games, global reach, professional services, and enterprise security, and engaged 6Connex and its virtual event platform to meet those needs.

6Connex rapidly delivered a branded virtual environment (including a mainstage, Senior Leaders Networking lounge, Expo Lounge, live Q&As/chats, and games with 30 prizes), using quick mock-ups to align stakeholders and speakers. The event achieved 833 registrations, 88%+ attendance for mainstage content, 82%+ keynote views, 51%+ multi-booth engagement, 33%+ visits to the leaders lounge, and strong outcomes—97%+ planned to apply tactics learned and 63% found the event inspiring—results Glassdoor attributes to 6Connex.

Glassdoor

Brittany Manopello

Director, Sales Enablement