Case Study: AmericanHort achieves nearly 9,000 registrants and expanded reach with 6Connex

6Connex Helps AmericanHort Drive nearly 9,000 Visitors to Annual Virtual Event

AmericanHort, the 144‑year‑old national association for the green industry representing 15,000 members, faced the prospect of canceling its flagship Cultivate conference in 2020 when COVID‑19 halted travel. Tasked with translating a sensory, plant‑filled trade show into a compelling online experience, AmericanHort evaluated virtual platforms and worked with 6Connex, attracted by features like custom branding, multi‑booth exhibitor support, webcasts, live Q&A, 1:1 chats and networking tools.

Using the 6Connex virtual event platform, AmericanHort built and launched Cultivate on its original dates, securing 250 exhibitors and nearly 9,000 registrants. The show drew almost 6,000 unique attendees (30% new), averaged 3,000 visitors per day, and exhibitors averaged about 500 booth visits each; a virtual fundraiser also exceeded goals. 6Connex’s platform expanded AmericanHort’s reach and delivered strong engagement and measurable lead metrics.

AmericanHort

Ken Fisher

President and CEO