Case Study: The Viv Hotel achieves stronger local awareness and restaurant traffic with 62ABOVE

The Viv Hotel secures 53 press placements in 5 months with 62ABOVE

The Viv Hotel, a sophisticated hotel near Disneyland in Anaheim, faced the challenge of raising awareness in local and feeder markets to drive traffic to its rooftop restaurant, Top of the V. The hotel hired the public relations firm 62ABOVE to secure coverage from Southern California influencers and writers, with a focus on food and beverage and family travel audiences.

62ABOVE managed a steady cadence of carefully curated influencer visits, using a proprietary outreach method to engage those who spoke directly to the target audiences. The results were significant, including 53 total story placements, over 69 million impressions, and 157 influencer visits that generated over 835,000 unique accounts reached on Instagram.

The Viv Hotel