Case Study: The San Diego Foundation raises tens of millions for COVID-19 relief with 62ABOVE

The San Diego Foundation raises tens of millions in weeks with 62ABOVE

The San Diego Foundation faced the challenge of rapidly generating support for its COVID-19 Community Response Fund at the start of the pandemic in 2020. They hired the creative agency 62ABOVE to create a campaign that would encourage donations to aid those most affected by the crisis in the region.

62ABOVE quickly created and deployed the "Better Together" campaign, producing digital, print, and video content while working entirely remotely. The agency adapted by shooting a PSA on mobile phones and directing talent over Zoom. The campaign was later evolved into "Together = Better," with new assets shot safely on location. This solution helped The San Diego Foundation raise tens of millions of dollars in weeks, making it one of their most successful efforts and providing crucial support to local communities.

The San Diego Foundation