Case Study: See Monterey unifies its destination brand and boosts trip planning with 62ABOVE

See Monterey’s 500K-trip campaign with 62ABOVE

See Monterey, representing 13 distinct jurisdictions in Monterey County, faced the challenge that visitors did not see its various locations as part of one unified destination. Their goal was to attract visitors to stay longer and experience more of the county's offerings. The vendor, 62ABOVE, acting as agency of record, was tasked with addressing this through a rebranding and marketing campaign.

The solution implemented by 62ABOVE was a complete rebrand built on a platform of connection, featuring a new logo and the "Find Your Way Here" creative campaign across multiple media channels. The results were significant: the campaign was the strongest creative See Monterey had ever tested, its ads were nearly four times more efficient than industry benchmarks, and it motivated over 500,000 travelers to plan a trip within just two months.

See Monterey