Case Study: Cherry Creek North turns a district into a destination with 62ABOVE

Cherry Creek North unifies a sweet rebrand with 62ABOVE using assets from multiple sources

Cherry Creek North, an upscale neighborhood district in Denver, engaged the marketing vendor 62ABOVE with a challenge. Although not a destination marketing organization (DMO), they wanted to market themselves like one to become a true experiential destination. Their goal was to share a cohesive story that was both elevated and approachable, but they lacked the immediate budget for a new photo and video shoot.

62ABOVE developed a solution by creating the "Life is Sweet" campaign using existing assets. They mined Cherry Creek North's library and procured shots from local partners, then unified these disparate pieces with a new graphic treatment and dynamic text woven into the scenes. The vendor also evolved the brand's logo. This total rebrand provided a fresh, modern, and sophisticated voice, successfully positioning the district as a vibrant destination.

Cherry Creek North