Case Study: Standard Life boosts awareness and engagement with 60 Watt

Standard Life drives 40,260 microsite visits with 60 Watt

Standard Life, a UK-based financial services company, faced the challenge of communicating a complex series of financial messages after a decade-long absence from advertising. They engaged creative agency 60 Watt to develop a campaign that would raise brand awareness and drive customer engagement through a mixture of conventional newspaper ads and digital assets.

60 Watt implemented an innovative infographic-based solution, breaking down the complex financial topics into simple, pictorial chunks for broadsheet ads, a microsite, banners, video, and email templates. The campaign generated extremely high levels of recall and engagement, driving 40,260 visits to the microsite and over-delivering on display activity by 270%. 60 Watt's approach resulted in a significant uplift across all key metrics, including a 150% increase in the number of people who would arrange a meeting with Standard Life.

Standard Life