Case Study: Graham Technology achieves standout recruitment and PR results with 60 Watt

Graham Technology recruits 33 people with 60 Watt

The customer, Graham Technology, faced the challenge of creating a recruitment campaign that stood out in a dull market dominated by expensive and uninspiring newspaper ads. They partnered with the vendor, 60 Watt, to develop an innovative advertising solution that would generate significant PR and attract top talent.

60 Watt implemented a series of shocking and entertaining print advertisements designed to offend and entertain. The campaign generated widespread media coverage, went viral within the software community, and resulted in 785 applications for 33 posts. This allowed Graham Technology to recruit exceptionally high-quality candidates, including numerous top-tier graduates, while also achieving substantial local and international PR.

Graham Technology