Case Study: BSM competitor Lemon Squeezy stands out with 60 Watt's creative branding

BSM drives a standout Lemon Squeezy rebrand with 60 Watt

The customer, BSM, is a driving school that faced the challenge of blending in with a highly competitive and visually homogenous market. To differentiate himself after leaving BSM, instructor Scott Innes engaged the vendor, 60 Watt, for a comprehensive rebranding and marketing service that included naming, logo design, business cards, and a website.

60 Watt implemented a highly distinctive solution centered on the new name "Lemon Squeezy" and a car wrapped to look like a giant lemon. This striking visual identity, supported by a branded website, generated immense word-of-mouth publicity without a traditional ad campaign. The vendor's strategy was a success, with the client reporting he was immediately "chockablock" with students, indicating a significant and positive impact on business.

BSM