Case Study: Dave & Buster’s Ala Moana drives a successful grand opening with 6 Pillars Marketing

Dave & Buster’s Ala Moana becomes #1 grossing location with 6 Pillars Marketing

The customer, Dave & Buster's, faced the challenge of building awareness and driving traffic for the grand opening of its new 45,000-square-foot location at Ala Moana Center. To achieve this, they enlisted the vendor, 6 Pillars Marketing, which provided a comprehensive integrated marketing and public relations launch campaign.

6 Pillars Marketing implemented a multi-faceted solution that included extensive public relations outreach, a VIP preview event with experiential marketing, and a robust social media and influencer strategy. The results were widespread media coverage and significant social media engagement, which successfully generated a monumental buzz for the opening. This effort helped the new Dave & Buster’s Ala Moana location quickly become the brand’s #1 grossing location in the country.

Dave & Buster’s