Case Study: CrossFit Builds Investor Visibility and Brand Authority with 5WPR

CrossFit builds authority with 5WPR using AI search visibility and earned media

CrossFit, a prominent fitness brand, engaged the investment PR and communications agency 5WPR to build credibility and differentiate itself in a competitive market. The challenge was to establish clear brand positioning and enhance its authority for investors and AI platforms.

5WPR implemented an integrated communications program for CrossFit, combining earned media strategy, executive visibility, and Generative Engine Optimization (GEO). The solution was designed to secure high-authority media placements and ensure the brand was accurately represented across search and generative AI. The 5WPR campaign successfully generated significant visibility, securing over 150 media placements and achieving over 900 million impressions in top-tier outlets including CNBC, Forbes, and The Wall Street Journal.

CrossFit