5WPR
73 Case Studies
A 5WPR Case Study
AgAmerica, a non-bank agricultural lender, sought to build its brand and establish its leadership team as experts in the farm loan sector. The company tasked the financial services PR firm 5WPR with increasing its awareness across the United States and positioning it as a forward-thinking leader in ag financing.
5WPR implemented a comprehensive PR campaign that heavily utilized newsjacking, capitalizing on major events like droughts and supply chain disruptions. The strategy secured 576 media placements in top-tier outlets like Bloomberg and The Wall Street Journal, achieving over 9 billion unique impressions and successfully establishing AgAmerica's executives as go-to experts in the industry.