Case Study: ADCOLOR achieves 599M+ media impressions with 5WPR PR support

ADCOLOR earns 599.4M media impressions with 5WPR

ADCOLOR, an organization founded by Tiffany R. Warren dedicated to celebrating diverse professionals in the creative industries, engaged 5WPR to generate media coverage and coordinate on-site operations for its 16th annual ADCOLOR Awards & Conference. The challenge was to amplify the event's message and reach a wide, relevant audience across multiple media sectors.

To meet this challenge, 5WPR executed a strategic media outreach campaign targeting national, trade, multicultural, and entertainment outlets. The agency leveraged the founder for interviews and managed media relations before, during, and after the event. The efforts by 5WPR secured coverage in top-tier outlets like Forbes, ADWEEK, and Essence, resulting in over 599 million media impressions across more than 60 media outlets.

ADCOLOR