Case Study: 740 Park Plastic Surgery boosts Dr. Stafford Broumand’s national profile with 5WPR

740 Park Plastic Surgery earns 65.6 million impressions with 5WPR

740 Park Plastic Surgery, the practice of board-certified plastic surgeon Dr. Stafford Broumand, faced the challenge of differentiating itself in the highly competitive New York City market. The goal was to elevate Dr. Broumand's profile as a trusted authority and connect with affluent patients through top-tier media. To achieve this, the practice engaged the vendor 5WPR for a dermatology and aesthetics media relations campaign.

5WPR implemented a comprehensive strategy that leveraged current beauty trends to position Dr. Broumand as an expert. The solution involved securing high-impact placements in luxury lifestyle and national wellness media. The campaign generated over 65.6 million earned impressions, including a feature on CNBC, and resulted in coverage in prominent outlets like InStyle and Yahoo!. This significantly raised the surgeon's profile, drove direct patient inquiries, and strengthened media relationships for future opportunities.

740 Park Plastic Surgery