Case Study: 1800 Tequila expands beyond its urban roots with 5WPR’s Essential Artists campaign

1800 Tequila secures major media placements in its first month with 5WPR

1800 Tequila, a brand with strong urban roots, hired 5WPR to reposition itself into the mainstream market. The challenge was to reach new audiences, including competitor loyalists and non-tequila drinkers, while still honoring its original identity.

5WPR introduced the 1800 Essential Artists Campaign, which commissioned nine artists to design limited-edition bottles. This solution successfully secured widespread media coverage in top-tier outlets such as Elle, New York Magazine, and Men's Fitness. The campaign generated so much attention that it sparked a national artist competition for future rounds, significantly elevating the brand's profile and achieving 5WPR's goal of redefining 1800 Tequila's identity.

1800 Tequila