Case Study: Pulaski County Tourism boosts website traffic with 5Points Creative

Pulaski County Tourism boosts new users 80% with 5Points Creative

Pulaski County Tourism, the tourism arm for the county, faced challenges with an outdated and non-cohesive website that poorly represented the area. They also lacked a concrete media plan, which led to ineffective advertising buys and low reach. They engaged 5Points Creative for their expertise in digital services and media buying to address these issues.

5Points Creative established a partnership starting with media buying, which built a foundation of trust. This led to 5Points managing a comprehensive solution including a new website design, marketing strategy, and video production. The results were significant, with the new site launching to an 80% increase in new users, a 78% overall increase in users, a 74% increase in direct traffic, and a 46% increase in organic traffic.

Pulaski County Tourism