Case Study: Good Samaritan Hospice grows patient census and awareness with 5Points Creative

Good Samaritan Hospice serves 1,200+ patients and raises over $1M with 5Points Creative

Good Samaritan Hospice, a hospice care provider in Southwest Virginia, faced the challenge that many families viewed hospice as giving up and were unfamiliar with its newer palliative care service. They needed to educate the public, increase awareness of both services, and support broader goals like fundraising and recruitment. They partnered with the marketing and advertising agency 5Points Creative to address this.

5Points Creative developed the "Where Love Gathers" campaign, using design and copy to show families creating new memories during care. This approach educated viewers and reframed the services positively. Following the campaign launch, Good Samaritan Hospice saw increased monthly patient numbers, serving over 1,200 hospice patients and more than 535 palliative care patients in 2023, and raised well over $1 million for their capital campaign.

Good Samaritan Hospice