Case Study: Deaf and Hard of Hearing Services Center boosts website engagement and social reach with 5Points Creative

Deaf and Hard of Hearing Services Center boosts engaged sessions 19.5% with 5Points Creative

The Deaf and Hard of Hearing Services Center (DHHSC), a Virginia-based non-profit, faced challenges with a 12-year-old website that was outdated and difficult to navigate. This poorly reflected their important work and hindered their services. Furthermore, the organization lacked dedicated marketing staff, leaving the overburdened Executive Director to manage these tasks inconsistently. They enlisted 5Points Creative for website design and social media management to address these issues.

5Points Creative developed a comprehensive new website with updated graphics and a modern, responsive design to better reflect the non-profit's mission. They also established a consistent social media voice and took over management of those channels. The vendor additionally provided support for various last-minute marketing materials. This solution led to significant results: new website users increased by 5.95%, engaged sessions rose 19.5%, and organic social traffic grew by 46.2%. Most importantly, 5Points Creative saved valuable time for the Executive Director, allowing her to focus on core organizational duties.

Deaf and Hard of Hearing Services Center