Case Study: Greystar builds a learning culture and boosts engagement with 5app

Helping Greystar build a learning culture to fuel rapid growth

Greystar, a global leader in real estate, faced the challenge of embedding its company values and developing leaders after a period of rapid expansion. With low staff engagement and ad hoc learning, newly promoted specialists lacked management training, threatening the company's growth trajectory. Partnering with vendor 5app, Greystar sought a new approach to learning and development.

The solution involved using the 5app platform to create the Greystar Business School as a central learning and communications hub. By curating topical playlists that blended news with learning modules, 5app helped spark a significant increase in engagement. The results included 89% of the workforce accessing learning, a 24% improvement in performance, a 90% increase in understanding of company goals, and a 35% reduction in employees' likelihood to leave.

Greystar