Case Study: Greystar cuts through the noise with 5app

Greystar builds a real-time learning feed in 5app during the pandemic

Greystar, a large global property management company, faced a challenge with internal communications overload, where employees were struggling to find essential information amidst a flood of content across multiple channels. This "wall of white noise" made it difficult for their people to access the right learning and comms at the right time. To address this, they turned to the vendor 5app and its platform to power their central Greystar Business School.

The solution implemented using the 5app platform involved curating existing content into targeted Learning Academies for specific roles and locations, eliminating the need for new content creation. A key feature was the use of real-time push notifications, or 'nudges', to alert employees to critical updates without overusing them. During the pandemic, 5app enabled a highly successful live news feed that blended essential government announcements with wellbeing content, which created a strong community feel and resulted in high engagement during a challenging period.

Greystar