Case Study: Virbac Expands into B2C Commerce with 5874 Commerce

Virbac launches localized B2C stores in 2 months with 5874 Commerce

Virbac, a global leader in veterinary pharmaceuticals, faced the challenge of rapidly expanding into the B2C ecommerce market. They needed a full platform solution that could be easily localized and deployed by their regional teams while being centrally maintained. With a tight two-month deadline, they partnered with vendor 5874 Commerce to build this replicable infrastructure.

5874 Commerce implemented a solution using BigCommerce as the centralized platform, chosen for its security and extensive API for ERP integration. They developed a DevOps workflow to allow for easy localization and centralized updates from a core model. The result was a fully functional, localized store that provided a consistent brand experience across all regions, giving Virbac complete ownership of their products and brand in the B2C online retail space.

Virbac