Case Study: a seasonal seafood brand achieves $1.3M a year from email with 561 Media

Seasonal Seafood Brand turns email into a $1.3M-a-year channel with 561 Media

A seasonal seafood brand was struggling with a short selling season and an underused email list, which was an afterthought in their marketing strategy. This resulted in significant missed revenue opportunities. The brand engaged 561 Media to transform this ignored channel into a key revenue driver.

561 Media implemented a high-cadence email and SMS program with campaign sets timed to seasonal demand peaks, supported by mirrored paid social ads. They also built always-on automations for welcome, abandonment, and post-purchase flows. This solution turned email into a multi-million-dollar channel, generating $1.3 million a year for the brand. The program achieved a 37% open rate and one browse-abandonment flow achieved a 62% open rate with a 40% click-through rate.