Case Study: Fresh Del Monte revitalizes its brand and web presence with 500 Designs

Fresh Del Monte refreshes its brand after 135 years with 500 Designs

Fresh Del Monte, a major produce distributor, sought to modernize its brand perception and move beyond being known primarily for pineapples and bananas. They partnered with the vendor 500 Designs for a comprehensive strategy, branding, and website design project to create a cohesive platform that better communicated their strengths in logistics, sustainability, and community advocacy.

500 Designs developed a new brand story and visual language for Fresh Del Monte centered on the three pillars of People, Planet, and Produce. This was brought to life through a redesigned website featuring immersive storytelling, an intuitive layout, and vibrant imagery. The solution successfully repositioned the brand around "The Gold Standard of Goodness." A testimonial from the client's VP of Global Head of Corporate Communications confirms that 500 Designs was relied upon for best practices to take the website to the next level.

Fresh Del Monte